Dust off the ol' snowmobile! #rayovac
HICKSTUFF BRINGS FASHION LINE TO “THE 46TH ANNUAL CMA AWARDS”®
A fun, fashion forward clothing brand takes its Rural Bling to Nashville for “The 46th Annual CMA Awards”
Kenosha, WI…October 29th 2012… 540Brands announced today their HickStuff™ brand will be gifted to the biggest names in Country Music, backstage at “The 46th Annual CMA Awards” ® Official Gift Lounge. Back by popular demand, Hickstuff™ was also showcased in the 54th Annual GRAMMY® Gift Lounge during Music’s Biggest Night™ back in February.
“The response after the GRAMMY Gift Lounge blew us away.” Steve Rapaport, President of 540Brands, “There is such a strong connection between Country Music and the Hickstuff™ brand that we can’t wait to get to Nashville and be a part of “The 46th Annual CMA Awards” Gift Lounge!”
Presented by Distinctive Assets, “The 46th Annual CMA Awards” Gift Lounge will be open to CMA performers and presenters from October 29 through November 1. Hickstuff™ has prepared an exclusive offering of killer apparel and headwear exceeding $249.99 of retail value. Some of the coolest items are a vintage flannel shirt and army green canvas satchel.
For live updates from backstage at the CMA Gift Lounge, please follow HickStuff at www.facebook.com/hickstuff and on twitter, @hick_stuff. Check out the full line of products at www.hickstuff.com
ABOUT 540BRANDS: The company sprouted from Promo540 LLC which has worked with some of the world’s most recognized brands, providing a wide range of promotional products, custom premium programs and logo’d merchandise. 540Brands was born out of a high demand for apparel and headwear to a rural customer and most recently launched HickStuff, a fun, fashion forward line of men and women’s apparel and headwear featuring a touch of Dang! and Bling. The company licenses exclusive brands and produces custom products direct for the retail channel. With distribution on almost 4,000 retail doors, 540Brands represents some of the biggest names in the business. For more information on 540Brands go to www.540brands.com
ABOUT THE CMA AWARDS: The CMA Awards nominees and winners are determined by the 11,000 industry professional members of CMA, which was formed in 1958 as the first trade organization to promote an individual genre of music. The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast on NBC television for the first time – making it the longest-running annual music awards program on network television. The show aired on NBC through 1971 and on the CBS Television Network from 1972 through 2005. In 2006, the Awards moved to ABC which will be the network home of the CMA Awards through 2021. “The 46th Annual CMA Awards” is a production of the Country Music Association. Robert Deaton is the Executive Producer, Paul Miller is the Director, and David Wild is the writer. The special will be shot in high definition and broadcast in 720 Progressive (720P), ABC’s selected HDTV format, with 5.1 channel surround sound.
BROTHER TROUBLE AND HICK STUFF APPAREL PHOTO SHOOT
Hick Stuff and Brother Trouble have come together again for a DANG! good time. Here is a behind the scenes sneak peak of their photo shoot at the Hard Rock Hotel in Chicago, IL.
HICK STUFF FEATURED AT THE 54TH ANNUAL GRAMMY GIFT LOUNGE
Hick Stuff, brought the humor to the room by showcasing its hilarious products, which was everything from t-shirts to trucker hats. 'We want to have hilarious gear, products that make people say 'Dang'', said the president of 540 Brands Steve Rapaport.
HICK STUFF MENTIONED IN VIVA MAGAZINE'S "IN THE KNOW"
2-20-12 While Grammy performers such as Rihanna, Bruno Mars and Coldplay were practicing at the Staples Center in Los Angeles, others were walking through the adjacent official talent gift lounge presented by Seyie Design and LASIO Professional hair Care.
Belldini’s chic women’s apparel favoured by Faith Hill and Kylie Richards, was a popular place for stars such as Darryl Hannah, who went home with the line’s sequined striped knit top; LASIO debuted their Rio de Keratin all-natural hair product, while Solstice sunglasses was a big favourite of Nicki Minaj, Chris Brown and Grammy host, LL Cool J who fell in love with Tommy Hilfiger’s chunky aviators.
LL’s wife, Simone, recently introduced her jewellery line Simone I. Smith, which has quickly become a Hollywood favourite. Simone, a cancer survivor, has created inventive lollipop necklaces called “Sweet Touch of Hope” with 10 per cent of profits going to the American Cancer Society. Angela Bassett, Khloe Kardashian and Mary J. Blige already have a crystal Hope necklace in varying colours.
Grammy winning Foo Fighters and honoree Glenn Campbell stopped by the Hick Stuff booth for some of their creative tees. Butterfly Twists foldable flats caught the eye of upcoming Viva cover girl Pauley Perrette, who chose their special Red Carpet Edition in black with crystals and the Olivia style in cream with a glittering gold toe cap.
And what’s a Grammy gifting suite without excess, which Red Carpet Manicure provided with their 24k gold polish produced just for the Grammys called Amor 24 at a selling price of $5,000 per nail polish bottle. Jane Seymour indulged her hands with this manicure, leaving the gifting suite with a huge smile and beautiful nails.
Madonna admits she still gets stage fright yet you wouldn’t know it by her Super Bowl performance. “I had rigorous rehearsals every day! It’s a lot of pressure. I was really nervous.” Did her regular Pilates sessions help her de-stress? “I don’t really do Pilates anymore. See how fickle I am? I’m just dancing now and that’s the best thing for your bum!”
Hollywood’s new “It” lady, and first time Oscar nominee for Bridesmaids,Melissa McCarthy says her red carpet routine is simple. “I try to get out of the house without macaroni and cheese on me. I wait to get dressed until the last second because I have to avoid the kids’ meals.”
Jon Cryer says the set of Two and a Half Men is different since Ashton Kutcher replaced Charlie Sheen. “It’s a little less suspenseful…when you come into work, you’re pretty sure he’s going to be there and nobody’s pushed his car off a cliff.”
TV has been busy making deals. Kim Kardashian has booked a multi-episode arc on Drop Dead Diva while Shirley MacLaine has joined the PBS sensationDownton Abbey. And look for Susan Sarandon on The Big C this season.
Michael Fassbender is an equal opportunity dance partner. First it was withChanning Tatum at a Golden Globes party and now at the London premiere ofA Dangerous Method, he took to the floor slow dancing with Viggo Mortensenfor an entire slow song. Who could be next?
Making the Scene: Meryl Streep, Viola Davis, Gary Oldman, Brad Pitt, George Clooney, Glenn Close at the Academy Awards Nominees Luncheon.George Clooney and girlfriend Stacy Keibler at Craig’s in Los Angeles for dinner. John Lithgow and wife dining at Hatfields. Kevin Bacon and Kyra Sedwick at the Hungry Cat. Zac Efron glued to his iPhone along with a trio of buddies at Sushi Roku. Tilda Swinton and Sharon Stone sharing a table at e. Baldi while Kate Hudson ate outside.
Did You Know… The reason Debra Messing became an actress was seeingAnnie on Broadway at age seven. Gwyneth Paltrow says she doesn’t think her and hubbie Chris Martin will have another baby. At recent photo shoot, Selena Gomez skipped the catered skirt steak and baby spinach salad in favour of Jack In The Box. Drew Barrymore launched her own wine, a Pinot Grigio from the Delle Venezie region of Italy, aptly called Barrymore Wine.
Now you're in the know this week with VIVA.